At the Büdchen, at the grill, or with a ball at his feet, Lukas Podolski has always made things feel simple.

That became the starting point for our campaign with Kraken. Instead of treating crypto like a closed world full of jargon, we rooted the entire campaign in Poldi’s unmistakably Köln energy: direct, relaxed, funny, and easy to understand. Across film, social, out-of-home, and audio, we built a campaign that made crypto feel a little less intimidating and a lot more human.

SOCIAL MEDIA

AUDIO SPOT

OUT OF HOME